WHY?

• How To Pre-Game: Swedish American Hall Built in 1907, the Hall was designed by noted Swedish architect August Nordin, who designed over 300 buildings in San Francisco. This building has been used as a meeting place for many generations of Swedish Americans. After a year of renovations and a nomination to become a landmark by the city of San Francisco, the Swedish is back! Noise Pop will be selecting all programming at the Swedish in 2015 as the official curator of the venue. The bar and newly redesigned Café du Nord will be curated by The Bon Vivants of Trick Dog. The brand new street level restaurant Aatxe is programmed by the Ne Timeas Restaurant Group, of Central Kitchen & flour + water. The Swedish American Hall is the best new venue for intimate showcases of internationally acclaimed talent, as well as local Bay Area talent.